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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 64-72 of 485 Results

Blue graphic representing omnichannel data for holiday shopping.

Insights Omnichannel

Decoding 2025 holiday shopping data for 2026 success

Streaming interface displayed on a TV showcasing three live events: a stage performance with curtains and a spotlighted microphone, a sports event, and an award show.

Resources Our platform

Live Events in Kokai: Win high-impact moments with smarter decisioning

Eurowings and Publicis Media logos displayed over a tinted background of a man using his phone in a modern indoor setting.

Case Studies Data and measurement

Eurowings soars with connected omnichannel strategy, increases unique reach by 22%

Photo of industry trader, Joseph Flack, smiling at camera.

Resources Our platform

Bring audience precision to DOOH with Audience Reach Percentage

Resources Our platform

Experience a more intuitive Contextual Marketplace

Yellow graphic of a hot air balloon with a shopping bag instead of basket

Resources Data and measurement

Why custom measurement is your competitive advantage

Insights Connected TV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

Blue graphic of a man pumping gas into his car with Caltext and WPPMedia logos over the top

Case Studies Omnichannel

Caltex drives 47% more fuel-station visits with omnichannel campaign in Thailand

A vector illustration showing a TV and an iPhone with yellow flowers growing out of the screens. Little megaphones that are striped liked bumble bees buzz around the flowers.

Resources Publishers

How news publishers can attract more advertiser demand with identity and direct supply strategies

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more