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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

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Resources Our platform

Improved campaign quality assurance process

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Resources Omnichannel

Everything you need to know about the car buyers’ path to purchase

Case Studies Our platform

MagentaTV campaign generates 11x higher post-click conversion volume with Kokai

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Resources Omnichannel

Your 3‑step guide to implementing impactful omnichannel campaigns

Asahi "Dry Crystal" beer breaking through ice for a campaign with an orange overlay and the "dentsu" and "Asahi" logos over top

Case Studies Identity

Asahi grows online sales by 4x with UID2 omnichannel strategy

Blue graphic - The Trade Desk Intelligence - Behind the Research, The Untapped Opportunity of Omnichannel

Insights Omnichannel

Behind the research: The untapped opportunity of omnichannel

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Resources Data and measurement

The premium internet: Where brands can reach audiences and activate first-party data

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Insights Connected TV

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

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OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

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