The Moment That Matters: How Insurance Brands Win the Consideration Battle

People rarely begin an insurance policy search with a blank slate. By the time they’re comparing quotes, many have already decided which brands feel familiar, credible, and worth considering. Those perceptions take shape over years, long before renewal notices or life events put someone in-market. 

Join us on July 22 at 2 – 2:30 p.m. ET for “The Moment That Matters: How Insurance Brands Win the Consideration Battle.” Drawing on research from The Trade Desk Intelligence and PA Consulting, this webinar explores how consideration forms before active shopping begins and what insurance marketers should do about it. 

Learn why 1 in 3 consumers had long considered a brand before shopping, why 64% of brands enter the consideration set before search starts,¹ and how sustained brand building helps home and auto insurers help earn a place on the short list before the buying journey begins.

<sub>Source:
1. The Trade Desk Intelligence and PA Consulting, Insurance Priming Journey, U.S., n=1,519, November 2025.</sub>