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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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- Audio
- CTV / OTT
- Digital out-of-home
- Display
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

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Careers
Investors
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Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Omnichannel advertising
Identity solutions
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Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 55-63 of 425 Results

A stylized folded map of the United States with large location pins connected by dashed lines to show multiple mapped points across the country.

Resources Our platform

How to plan local campaigns at scale

Interface screenshot showing a campaign table with a cursor clicking the ‘Edit columns’ button in a Kokai update.

Resources Our platform

Save time with portfolio view tools and enhancements

Resources Retail Media

Drive smarter targeting and measurable results with Walmart DSP

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Insights Data and measurement

Why your ad’s environment is your competitive advantage

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to create campaigns in bulk using geography lists.

Resources Our platform

Create local campaigns in bulk with geography lists

Insights Omnichannel

For pharma marketers, connecting with HCPs starts with understanding their day

Purple graphic of a woman braiding a child's hair with Henkel and WPP Media logos in the center

Case Studies Identity

Schwarzkopf Taft reaches 15% more households with CTV and Identity Alliance

Resources Our platform

Discover how Kokai’s AI powers measurable business outcomes

Illustration of a digital marketing funnel with icons representing eCommerce, user profiles, check marks, and money flowing into a layered funnel.

Insights Our platform

Webinar: A framework for driving performance with programmatic

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Behind the research: The premium payoff
Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more