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Retail

Webinar: Understanding the Cost-Conscious Consumer: Strategies for Brand Growth

Date: Tuesday, June 24, 2025 
Time: 2:00 PM EDT

Register now
Illustration of a shopping cart moving down an abstract aisle lined with data charts, graphs, and symbols representing analytics and marketing metrics.

Shoppers are watching their wallets, but brand loyalty still matters. This session will dive into fresh research showing that, even in a price-sensitive market, people still care about the brands they love. We’ll break down how to turn those insights into smart, shopper-first strategies — from sharper creative and timely messaging to omnichannel campaigns that drive meaningful connections. 

Register for this webinar to understand: 

  • Today’s shopper landscape: Get a fresh macroeconomic snapshot, including timely factors like tariffs’ impact on spending, to understand how consumer behavior is shifting in today’s market. 

  • Why brand loyalty still wins: Discover why shoppers prefer brand names over private-label options and how your brand can stay top of mind amid budget pressures. 

  • How to turn insight into impact with our platform: Learn how to activate a shopper-first strategy using our Retail Data Playbook. With retail data, you can target known buyers across channels to maximize creative resonance and media efficiency. 

Meet our speakers: 

Black and white portraits of Laura Hendricks, Eric Stupnitsky, and Jeff Daniel from The Trade Desk, each labeled with their name and job title.

Register for this webinar to gain expert insights on the shifting tides of consumer behavior and how to target known buyers with retail data

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