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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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OpenPath
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Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 91-99 of 503 Results

Blue graphic of a man pumping gas into his car with Caltext and WPPMedia logos over the top

Case Studies Omnichannel

Caltex drives 47% more fuel-station visits with omnichannel campaign in Thailand

A vector illustration showing a TV and an iPhone with yellow flowers growing out of the screens. Little megaphones that are striped liked bumble bees buzz around the flowers.

Resources Publishers

How news publishers can attract more advertiser demand with identity and direct supply strategies

Blue graphic of a stethoscope with logos representing pharma insights

Insights Data and measurement

Mapping the modern patient journey

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Resources Our platform

Demystify relevance with Quality Reach Index

Mens Wearhouse x Ovative x The Trade Desk - Case Study Graphic

Case Studies Data and measurement

Men’s Wearhouse proves the power of digital audio, driving a 16% lift in attributed in-store sales during campaign

TRD Kokai Roundup Article Thumbnail - 2026 release highlights

Resources Our platform

New intuitive workflows are here

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Insights Connected TV

Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming

Resources OpenTTD

The seller’s guide to Deal Desk

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Resources Our platform

Clean pipes, clear value: Why OpenPath is a win for advertisers

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

Behind the Research: Brand Building in the AI Age
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more