Insights Artificial Intelligence
Best practices, how-to guides, insights, and inspiration for ad pros
Showing 1-9 of 89 Results
Resources Connected TV
How Unilever and WPP Unite turned retail data into a full-funnel breakthrough
Case Studies Retail Media
General Mills serves up sales and efficiency gains using retail data, achieves 5.5x uplift in sales
Resources Retail Media
Navigating the next phase of commerce media with off-site
Case Studies Omnichannel
Vileda cleans up with retail data-led measurement, lifts sales by 15.6%
Insights Data and measurement
The Premium Payoff Report: Australia
Resources Data and measurement
Why custom measurement is your competitive advantage
Resources Our platform
Traders of Tomorrow: How to Maximize Your Workflow in Kokai
Insights Connected TV
Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
CTV
Instant Intelligence: 71% of women’s sports fans watch content live via CTV
While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.
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