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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

The 2026 U.S. election cycle is projected to generate a record $11.6 billion in political advertising spend.1 For nonpolitical advertisers, the opportunity is to identify where political demand will concentrate and build enough flexibility into media plans to preserve reach as competition for inventory increases.

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Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

What consumers are saying about AI search Data Chart

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