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How retail data is helping to deliver outsized returns across markets
Learn how retail data advertising drives impact and a 25% lower CPA, and how to activate it across your media plan.
Best practices, how-to guides, insights, and inspiration for ad pros
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Insights Omnichannel
Most winter travelers haven’t booked yet. Here’s how advertisers can reach them.
Insights Omnichannel
The Takeaway: Pharma moments of influence
Resources Our platform
See how bulk edits affect scale before you commit
Resources Data and measurement
3 ways to turn pharmaceutical data into actionable insights
Resources Connected TV
Pause ads are here, signaling the next evolution of CTV
Case Studies Connected TV
Bolton boosts featured product sales by 11.6% with retail data and CTV
Resources Our platform
Webinar: Is your audio strategy missing a beat?
Resources Our platform
3 underutilized features platform users recommend exploring
Insights Omnichannel
2 in 5 holiday shoppers start searching before Black Friday
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Behind the Research: Brand Building in the AI Age
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Retail Media
Instant Intelligence: Nearly half of Halloween shoppers start planning before October
Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.
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