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See how The Trade Desk’s forecasting tools help Dentsu’s Manisha Ahuja predict campaign performance with more confidence and clarity.
Best practices, how-to guides, insights, and inspiration for ad pros
The latest
Insights Artificial Intelligence
Brand Building in the AI Age Report
Resources Data and measurement
Audience Unlimited: Expanding access to high-relevance third-party data
Resources Connected TV
How to activate live sports in your media plan
Case Studies Data and measurement
Tripadvisor boosts booking efficiency by 75% through AI-powered audience expansion
Resources Connected TV
How Unilever and WPP Unite turned retail data into a full-funnel breakthrough
Case Studies Retail Media
General Mills serves up sales and efficiency gains using retail data, achieves 5.5x uplift in sales
Resources Retail Media
How Deep Brands is driving product discovery and performance with Instacart and commerce media
Resources Retail Media
Navigating the next phase of commerce media with off-site
Insights Retail Media
The retail media guide for off-site growth
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Hear from ad pros on how to level up your marketing tactics
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Rethink the art of the deal with Deal Desk
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
CTV
Instant Intelligence: 71% of women’s sports fans watch content live via CTV
While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.
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