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Get more control over Koa Optimizations
We’ve introduced new controls that allow you to fine-tune how Koa Optimizations works toward your programmatic campaign goals.
Best practices, how-to guides, insights, and inspiration for ad pros
The latest
Resources Retail Media
How retailers can unlock the value of item-level data with Product Catalog
Resources Data and measurement
3 recommendations for modern automotive marketers
Resources Our platform
How programmatic brand safety tools strengthen ad performance
Resources Data and measurement
The trader’s guide to measurement
Insights Omnichannel
Decoding 2025 holiday shopping data for 2026 success
Resources Our platform
Live Events in Kokai: Win high-impact moments with smarter decisioning
Case Studies Data and measurement
Eurowings soars with connected omnichannel strategy, increases unique reach by 22%
Resources Our platform
Bring audience precision to DOOH with Audience Reach Percentage
Resources Our platform
Experience a more intuitive Contextual Marketplace
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Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
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Behind the research: The premium payoff
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Rethink the art of the deal with Deal Desk
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
CTV
Instant Intelligence: 71% of women’s sports fans watch content live via CTV
While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.
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