The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Move faster with Kokai’s newest enhancements

Our latest platform updates introduce simplified navigation, quicker campaign setup, quality assurance (QA), and more.

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The latest

Insights Omnichannel

Instant Intelligence: Why gaming is India’s next big ad play

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Resources Our platform

3 steps for raising your Decision Power Score

Case Studies Our platform

How FUNKE grew programmatic display revenue by 2x with OpenPath

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Resources Our platform

Create campaigns faster with a simplified workflow

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Resources Omnichannel

Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels

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Insights Retail

The loyalty paradox: Why shoppers still choose brands over bargains

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Insights Omnichannel

The Pharma Marketing Report

Case Studies Retail

Cheez-It attracts U.K. snackers with an omnichannel strategy powered by retail data

Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

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Get to know the Kokai platform update

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