The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Your end-of-year media-planning checklist

Q4 is one of the busiest periods in advertising, but it’s also when teams may wind down for the holiday season. The Trade Desk’s AI features and Kokai tools can help make it easier for traders to maintain momentum, troubleshoot issues, and protect performance automatically through the end of the year.

Illustration showing a desk with an "Out of office" sign hanging on the desk chair. On the desk, there's an opened present with sparkles around it, representing AI.

The latest

llustration of a desk calendar with a grid filled with repeated wireless earbud icons representing scheduled audio-related events or reminders.

Insights Omnichannel

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

Woman sitting down and eating a bowl of Cheerios with a purple wash over and Nestle and Openmind logos in the center

Case Studies Retail Media

CHEERIOS® sees “O‑so-delicious” campaign success with retail data

Video still of a Trader from The Trade Desk speaking about Trader Tips

Resources Our platform

Modernize your PMP buying with Deal Desk

Insights Publishers

The publisher’s guide to premium

Logos of Hitachi, D.A. Consortium Taiwan, and The Trade Desk displayed over a background image of a person loading laundry into a washing machine.

Case Studies Connected TV

Hitachi achieves 30% sales lift with data-driven omnichannel strategy

IKEA, CARAT, and The Trade Desk logos over a background image of people assembling furniture together

Case Studies Our platform

IKEA Canada reduces CPA by 17% with omnichannel optimization

A woman in a beige blazer smiles in a modern office setting beside a graphic that reads 'Trader Tips' with a play button icon.

Resources Our platform

Strengthen brand performance with premium media

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to turn on troubleshooting insights to identify campaign blockers.

Resources Our platform

Identify campaign blockers from the Programmatic Table

A simple black-and-white flowchart icon showing arrows connecting circles to a triangle on a gradient background.

Resources Our platform

Power better workflows with Kokai’s latest features

A problem occurred, please try again later.

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.

Learn more