The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Demystify relevance with Quality Reach Index

For traders, optimization often comes down to timing. Waiting for conversions to accumulate can slow decision-making, while gut instinct rarely provides the confidence needed to shift budget mid-flight. The Quality Reach Index (QRI) offers a more immediate signal that helps traders understand whether their targeting strategies are actually reaching the right audiences.

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The latest

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Insights Our platform

Traders of Tomorrow: How to Maximize Your Workflow in Kokai

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Insights Data and measurement

Mapping the modern patient journey

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Case Studies Data and measurement

Men’s Wearhouse proves the power of digital audio, driving a 16% lift in attributed in-store sales during campaign

TRD Kokai Roundup Article Thumbnail - 2026 release highlights

Resources Our platform

New intuitive workflows are here

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Insights Connected TV

Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming

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Resources OpenTTD

The seller’s guide to Deal Desk

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Resources Our platform

Clean pipes, clear value: Why OpenPath is a win for advertisers

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Resources Omnichannel

Why omnichannel is the new growth engine for food & beverage marketers

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Resources Our platform

Performance Mode: Outcome-driven optimization — powered by AI

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Publishers

Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments

Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.

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Get to know the Kokai platform update

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