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Featured Omnichannel
Bayer set out to test whether programmatic audio could drive brand awareness for two of its consumer health brands, MiraLAX® and Alka-Seltzer Plus®. Using Spotify Ad Exchange through OpenPath and overlaying licensed third-party data to enable real-time optimizations, Bayer added audio to its omnichannel mix, unlocking millions of new households and listeners in the U.S.
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OMNICHANNEL
New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.
Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.
