The Resource Desk
Data and measurement

Data and measurement

Holistic measurement relies on quality data. Browse these resources to keep your campaigns performing strong.

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The latest

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Resources

Best practices for getting the most out of your marketing mix model

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Resources

The premium internet: where brands can reach audiences and activate first-party data

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Resources

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

Fresh Direct x The Trade Desk - Case Study

Case Studies

FreshDirect delivers 388% increase in conversions with programmatic advertising

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Resources

How to maximize marketing mix models when Connected TV is on the plan

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Resources

Open internet pulse check: tapping into consumer brand sentiment

Audi + PHD + The Trade Desk - Case Study

Case Studies

Audi drives awareness for electric vehicles among 15M unique users

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Resources

Brand and their agency, Monks achieve 99.5% incremental reach with local CTV

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Resources

Smarter account-based B2B marketing is here with intelligent ABM

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