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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 406-414 of 460 Results

Resources Connected TV

Connecting the dots on your Connected TV advertising with content signals

Resources Data and measurement

3 ways to leverage data in pharma campaigns

Resources Data and measurement

Drive relevance with multi-element bidding

Case Studies Data and measurement

Incrementality verified: BVOD campaign delivered results for tourism organisation with programmatic targeting and measurement

Case Studies Connected TV

Cupshe reaches new audiences in the U.S. with data-driven Connected TV campaign

Case Studies Omnichannel

The Trade Desk boosts reach with omnichannel ads

Resources Connected TV

Best practices for uploading your Connected TV creative

Case Studies Data and measurement

Mondelēz Kraft taps OTT to win during Ramadan

Desk with computer and lamp beside ‘Measuring success with retail data’ text by The Trade Desk, illustrating retail data analytics.

Resources Retail Media

Retail data. Real business results.

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more