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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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- CTV / OTT
- Digital out-of-home
- Display
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

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Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
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Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Insights
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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 406-414 of 425 Results

Resources Our platform

Four benefits of omnichannel advertising that you might be missing out on

Resources Data and measurement

MiQ creates SPO solution to increase campaign performance and efficiencies

Resources Connected TV

Under the hood: HP’s data-driven approach to Connected TV upfronts

Resources Identity

Getting to know your first-party data

Resources Connected TV

Premium vs. user-generated content and why it matters for advertisers

Resources Data and measurement

Demystifying in-app measurement with The Trade Desk

Case Studies Retail Media

Niagara water boosts in-store visits and sales with Foursquare Measurement and Oracle Data Cloud

Resources Data and measurement

How to take advantage of context-based strategies in your next campaigns

Resources Identity

Five steps to maximize your first-party data strategy with The Trade Desk

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more