The Resource Desk
Identity

The identity era

Keep pace with the fast-moving landscape and learn how to reach audiences with precision

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The latest

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Resources

First-party data offers a competitive edge for European advertisers

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies

Metricon embraces omnichannel first-party data, generating 72% of online leads

Asahi "Dry Crystal" beer breaking through ice for a campaign with an orange overlay and the "dentsu" and "Asahi" logos over top

Case Studies

Asahi grows online sales by 4x with UID2 omnichannel strategy

Blue graphic of people cheering on a computer screen, in the clouds with paper airplanes going towards it

Resources

The premium internet: where brands can reach audiences and activate first-party data

McDonald x OMD logos

Case Studies

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

The Trade Desk - Find your right audience - Playbook

Resources

A playbook to reaching the right audience, wherever they are.

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Resources

How to strengthen your identity foundation for winning omnichannel campaigns

"The identity solution built for Europe" - EUID by The Trade Desk

Resources

EUID: Enabling personalization and relevance in advertising

Sulhwasoo x The Trade Desk - Case Study

Case Studies

Sulwhasoo boosts conversions by 380% with UID2 omnichannel strategy

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