The Resource Desk
Identity

The identity era

Keep pace with the fast-moving landscape and learn how to reach audiences with precision

The latest

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies

Metricon embraces omnichannel first-party data, generating 72% of online leads

Man at a bar smiling at his phone, with a brown overlay and logos for Asahi and Dentsu placed over the image

Case Studies

Asahi grows online sales by 4x with UID2 omnichannel strategy

Blue graphic of people cheering on a computer screen, in the clouds with paper airplanes going towards it

Resources

The premium internet: where brands can reach audiences and activate first-party data

McDonald x OMD logos

Case Studies

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

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Resources

How to strengthen your identity foundation for winning omnichannel campaigns

"The identity solution built for Europe" - EUID by The Trade Desk

Resources

EUID: Enabling personalization and relevance in advertising

Sulhwasoo x The Trade Desk - Case Study

Case Studies

Sulwhasoo boosts conversions by 380% with UID2 omnichannel strategy

Green background with an art board and the text "Introducing Galileo" on the board

Resources

How to maximize the value of first-party data with Galileo

Pendry x The Trade Desk - Case Study

Case Studies

Luxury New York hotel boosts bookings with UID2

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