Featured Omnichannel
Women’s sports fans: The audience brands can’t afford to miss
Women’s sports viewership keeps climbing, and the 40 million fans driving it are a distinct and valuable audience.
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Data and measurement
Launch conversion lift studies faster with reduced friction setup
Resources Our platform
Build reports faster with the updated Reports experience
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Spend less time troubleshooting with the new Applied Settings view
Case Studies Retail Media
Bota Box boosts sales lift by 60%, grows new buyer acquisition with Walmart
Resources Our platform
Optimize frequency caps with Koa
Resources Connected TV
How advertisers and publishers are proving premium media’s performance value
Resources Our platform
Meet the all-new Koa™: Your conversational AI assistant
Case Studies Our platform
Spotify achieves 4x higher conversion rates with AI-driven programmatic activation
Insights Artificial Intelligence
How travelers move from AI prompts to purchase decisions
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
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