The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

A guide to upfront planning in 4 essential steps

The upfronts are changing and so is the way advertisers plan for them. This guide breaks down four key steps to help you navigate the shift to decisioned media, secure premium inventory, and stay flexible within a dynamic connected TV (CTV) landscape.

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The latest

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Resources Our platform

Better optimize campaigns with geographic insights

Case Studies Our platform

Hearst Newspapers drives 4x higher fill rate with OpenPath

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Insights Omnichannel

Listen up: Why audio cuts through the noise and captures attention

Case Studies Connected TV

Bayer Rx activates live sports on CTV to reach a niche audience

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Resources Connected TV

A step-by-step guide to utilizing the Quality Reach Index

A group of ads are displayed on a wall. An ornate frame outlines and highlights a section of the ads, indicating that the ad opportunities within the frame have been selected as the most valuable opportunities.

Resources Our platform

Upgrade your inventory strategy with Blue Lists

Case Studies Our platform

Freestar sees 3x higher inventory fill-rate by integrating OpenPath

Case Studies Connected TV

Hyatt boosts average booking rate by 335% with CTV live sports

Sky Germany x The Trade Desk - Case Study Blue Graphic

Case Studies Our platform

Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x

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INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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