The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

AI makes the Kokai platform experience more powerful for advertisers

AI works best when human input guides it. Kokai’s AI capabilities are unique in prioritizing the “human touch,” unlike the AI solutions from many other media buying platforms. By keeping control in advertisers’ hands, our AI solutions work for you, not in place of you.

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The latest

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Resources Data and measurement

Best practices for getting the most out of your marketing mix model

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Resources Identity

First-party data offers a competitive edge for European advertisers

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Insights Retail

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

Insights Omnichannel

The Omnichannel Report: Australia

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Case Studies Connected TV

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

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Resources Retail

Growing your audience with retail data

Logos of OpenMind (a division of Path GmbH) and Nestle Purina sit against a red tinted background image of a woman kissing her black cat.

Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

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Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

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Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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