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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Holiday shopping research from The Trade Desk Intelligence and Appinio reveals that Americans are planning earlier, making value-driven decisions, and engaging across a broader mix of channels. Understanding how consumers shopped in 2025 and what influenced their spending decisions offers a clearer view into how the 2026 holiday season may unfold.

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CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Instant Intelligence March Madness Womens Sports - Data vis

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