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Pause ads are here, signaling the next evolution of CTV
Explore how pause ads create a new advertising moment on CTV, offered by publishers such as SevenOneMedia and HBO Max and discovery+.
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Data and measurement
3 ways to turn pharmaceutical data into actionable insights
Case Studies Connected TV
Bolton boosts featured product sales by 11.6% with retail data and CTV
Resources Our platform
Webinar: Is your audio strategy missing a beat?
Resources Our platform
3 underutilized features platform users recommend exploring
Insights Data and measurement
How retail data is helping to deliver outsized returns across markets
Insights Omnichannel
2 in 5 holiday shoppers start searching before Black Friday
Insights Omnichannel
How to win connections in the always-on era of sports fandom
Resources Data and measurement
The audio opportunity hiding in plain sight
Resources Connected TV
What 300 pharma campaigns reveal about omnichannel performance
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Behind the Research: Brand Building in the AI Age
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Retail Media
Instant Intelligence: Nearly half of Halloween shoppers start planning before October
Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.
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