Webinar: Priming Tomorrow’s Auto Buyers

By the time a prospective car buyer starts researching, their short list is already forming. Brands earn their place months — sometimes years — earlier, by consistently showing up across the channels and contexts that shape everyday life. 

The opportunity is in the “priming stage.” And it is significant considering 86% of consumers are undecided on which auto brand they want before active shopping begins.¹ Groundbreaking research from PA Consulting and The Trade Desk Intelligence defines the priming stage as the stretch of time before a shopper is officially in-market, when brand perception takes root, consideration sets begin to shape, and lasting impressions are made. 

Join The Trade Desk on Tuesday, May 19, from 2⁠-3 PM ET, for “Priming Tomorrow’s Auto Buyers,” a webinar exploring the study’s findings and recommendations for creating brand mindshare that can help drive consideration before purchase intent kicks in. Walk away with a sharper understanding for how CTV, display, and the open internet play a central role in building a foundation for long-term loyalty. 

Source: 
1. The Trade Desk Intelligence and PA Consulting, Auto Priming Journey, U.S., n=1481 Auto Intenders in Next 12 Months, November 2025.