Resources Connected TV
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Identity
Getting to know your first-party data
Resources Connected TV
Premium vs. user-generated content and why it matters for advertisers
Resources Data and measurement
Demystifying in-app measurement with The Trade Desk
Case Studies Retail Media
Niagara water boosts in-store visits and sales with Foursquare Measurement and Oracle Data Cloud
Resources Data and measurement
How to take advantage of context-based strategies in your next campaigns
Resources Identity
Five steps to maximize your first-party data strategy with The Trade Desk
Resources Identity
Maximize the potential of first-party data with CRM onboarding
Resources Connected TV
CTV audience accelerator best practices
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EUID: Enabling personalization and relevance in advertising
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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