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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Omnichannel advertising
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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 388-396 of 497 Results

Graphic of three remotes in orange shades and various sports balls at the top of them, to represent "sports advertising"

Resources Connected TV

Why our live sports pacing is a game changer for advertisers

Case Studies Identity

The Cook Islands map out a new strategy with Unified ID 2.0, welcoming new audiences and greater results

Insights Connected TV

The Future of TV Report: Indonesia

Desk with computer, lamp, and plants beside ‘Measure Connected TV effectively’ text by The Trade Desk, showing CTV analytics.

Resources Connected TV

3 ways to measure Connected TV more effectively

Resources Our platform

Finding the right frequency, part 2: evaluating effectiveness

A hand picks up a slice of cheese pizza from a tablet that reads buy now

Resources Identity

Giving a cookie-free future some context

Taking Advantage Of Custom Solutions green graphic

Resources Data and measurement

3 ways you can use APIs to level up your brand

Resources Our platform

Finding the right frequency, part 3: a step-by-step guide to optimization

Edifier case study against a sky blue background

Case Studies Data and measurement

Edifier turns up the volume on sales and success with programmatic advertising

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Behind the Research: Brand Building in the AI Age
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more