Insights Retail Media
Best practices, how-to guides, insights, and inspiration for ad pros
Showing 379-387 of 480 Results
Resources Our platform
Finding the right frequency, part 1: myth busting
Case Studies Our platform
Wyeth nurtures healthy brand growth for Illuma across Taiwan with data-driven, cost-effective campaign
Resources Connected TV
5 insights from The Trade Desk on multichannel marketing with Connected TV
Resources Omnichannel
The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023
Resources Data and measurement
Conversion Lift: What it is, how it works, and best practices
Insights Connected TV
The Future of TV Report: Australia
Case Studies Connected TV
Johnson & Johnson extends their care to the open internet — reaching audiences with CTV and OTT
Case Studies Retail Media
Tiger Beer brews up an outstanding, highly targeted, and cost-efficient campaign
A problem occurred, please try again later.
Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
-
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
-
Unlock item-level insights with Product Catalog
-
How retailers can unlock the value of item-level data with Product Catalog
-
Behind the research: The premium payoff
-
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
-
Learn how Danone Actimel boosted full-funnel metrics
-
How to maximize the value of first-party data with Galileo
-
See how global digital media publisher, Valnet, increased their revenue
-
Your 3‑step guide to implementing impactful omnichannel campaigns
-
How to optimize your AI marketing
-
Research finds omnichannel campaigns outperform multichannel on every metric measured
-
EUID: Enabling personalization and relevance in advertising
-
Unlock better campaign performance with the Decision Power and Relevance metrics
-
Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
Get to know the Kokai platform experience
Get certified in programmatic with our online education platform.
Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.