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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 379-387 of 498 Results

Case Studies Data and measurement

WhatsApp sees 87% uplift in reach through audience-focused digital out-of-home targeting

A letter board reads "Inventory - TV Quality Index"

Resources Connected TV

How to harness the new TV Quality Index

Demystify advertising reach using Quality Reach Index insights on The Trade Desk

Resources Connected TV

A step-by-step guide to utilizing the Quality Reach Index

A letter board reads "Sales – Retail Sales Index"

Resources Connected TV

A clearer view of marketing’s impact with Retail Sales Index

Resources Connected TV

Connect better with Connected TV

Case Studies Data and measurement

Govee harnesses DOOH to shine a light on its smart home products

Case Studies Identity

Luxury Escapes takes flight with Unified ID 2.0 strategy to discover new travel audiences

An animation shows a crowd facing a letter board that reads "Programatic vs Direct IO". A gavel appears to the left of the board and a hand holding a sign with dollar signs appears to the right of the board.

Resources Our platform

Programmatic vs Direct IOs

Case Studies Connected TV

3 KPIs, premium OTT video, and the perfect media mix for Sensodyne

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Behind the Research: Brand Building in the AI Age
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more