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Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Connected TV
Video: Measure your incremental reach on Connected TV
Resources Data and measurement
3 tips for getting more out of your brand lift studies
Resources Connected TV
How The Trade Desk gained greater insight into the power of Connected TV
Case Studies Connected TV
Volvo raises brand awareness in New Zealand while supporting local media and positive impact content
Case Studies Connected TV
ViewSonic successfully reaches gamers globally with holistic Connected TV and over-the-top campaigns
Resources Our platform
Three tips to help you get the most operational efficiency from the Solimar platform
Resources Our platform
Four benefits of omnichannel advertising that you might be missing out on
Resources Data and measurement
MiQ creates SPO solution to increase campaign performance and efficiencies
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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