Resources Data and measurement
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Data and measurement
Drive relevance with multi-element bidding
Case Studies Data and measurement
Incrementality verified: BVOD campaign delivered results for tourism organisation with programmatic targeting and measurement
Case Studies Connected TV
Cupshe reaches new audiences in the U.S. with data-driven Connected TV campaign
Case Studies Omnichannel
The Trade Desk boosts reach with omnichannel ads
Resources Connected TV
Best practices for uploading your Connected TV creative
Case Studies Data and measurement
Mondelēz Kraft taps OTT to win during Ramadan
Resources Retail Media
Retail data. Real business results.
Resources Retail Media
Make retail data your new secret weapon
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EUID: Enabling personalization and relevance in advertising
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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