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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

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Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Omnichannel advertising
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Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 343-351 of 425 Results

Resources Our platform

Jump-start your business with The Trade Desk’s APIs

Resources Connected TV

Connected TV: Unlock the potential of audience-centric measurement

Case Studies Retail Media

Coca-Cola serves up success with retail data solution

Case Studies Omnichannel

Hennessy changes the game with multichannel advertising

Graphic of a claw machine inside of a computer picking up icons of people

Resources Connected TV

The power of quality reach: maximizing the impact of your Connected TV advertising with the TV Quality Index

Resources Data and measurement

Maximise the impact of your first-party data

Case Studies Data and measurement

PepsiCo boosts brand lift with programmatic DOOH

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Resources Connected TV

Amplify your omnichannel campaigns in Southeast Asia with mobile OTT

Resources Retail Media

Ocado partners with The Trade Desk to give brands access to its retail data

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more