Insights Identity
Best practices, how-to guides, insights, and inspiration for ad pros
Showing 208-216 of 343 Results
Case Studies Connected TV
Connected TV and retail data: a natural way to drive sales for Rossmann
Case Studies Identity
PepsiCo gets a taste of success with cross-device targeting – reaching 12 million consumers
Resources Our platform
How to turn your multichannel campaign into an omnichannel one
Resources Connected TV
The Trade Desk has been recognized as a 2023 Customers’ Choice in Gartner® Peer Insights™ for Ad Tech
Resources Connected TV
Programmatic advertising for political campaigns
Case Studies Connected TV
Telfast expands market share in allergy-relief category with an innovative end-to-end BVOD strategy
Case Studies Connected TV
HP Inc. sees 48% uplift in ink subscribers thanks to Connected TV
Case Studies Data and measurement
FREENOW’s multichannel campaign boosts app subscribers by 41%
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
INSTANT INTELLIGENCE
Instant Intelligence: Americans tighten budgets, but fast food stays on the menu
Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.
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