Case Studies Retail
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Omnichannel
The Warehouse Group discovers the joys of omnichannel for their mega toy sale
Case Studies Identity
Unilever dials into global-first audience-targeting solution
Case Studies Retail
Old Navy gets an A+ in back-to-school sales
Resources Our platform
Smarter ad buys start with decisioned media
Case Studies Data and measurement
Virtual Gaming Worlds hits the jackpot for Chumba Casino by optimising online video ads inventory with TV Quality Index
Case Studies Data and measurement
Unilever enjoys a taste of success with its outdoor ice cream campaigns in Singapore
Resources Connected TV
Everything you should know about Forward ’24
Resources Identity
A marketer’s guide to testing Unified ID 2.0
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How to maximize the value of first-party data with Galileo
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
OMNICHANNEL
Instant Intelligence: Why gaming is India’s next big ad play
New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.
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