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Retail

Growing your audience with retail data

Retailers often retain a great deal of rich customer data that, when activated by advertisers, can help brands better understand and reach high-value audiences anywhere.

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Retail data refers to the rich shopping behavior data that retailers hold and may include information such as: 

  • Who viewed your products 

  • Who purchased your products, whether online or in store 

  • Who browsed products in a specific price range 

  • Repeat purchasers and brand loyalists 

  • Shoppers who bought within the same category or from competitive brands 

Retail data’s opportunity for advertisers begins with helping you build audiences and extends all the way through planning and measuring campaigns. Our Kokai platform experience is designed to help advertisers seamlessly incorporate retail data into every phase of their campaigns. 

3 ways retail data can help you build valuable audiences 

When used in tandem with first- and third-party data, retail data can add an additional layer to audience targeting that helps advertisers reach their most valuable potential or existing customers. 

1. Find your next brand advocates 

  • Our platform uses seeds, or representative examples of your most valuable customers, to help advertisers find their best brand advocates. 

  • If you don’t have your own first-party data, you can use retail data to help create a seed. 

  • If your brand sells products through retailers, retail data may prove to be the most effective form of data to use as your campaign seed. 

2. Refine targeting strategies 

  • Once you’ve identified your campaign seed, leverage our platform’s automation to help find customers similar to the seed to help drive brand growth. 

  • Retail data can also help you grow your share of the category, increase brand awareness, and improve brand favorability. 

  • By targeting granular purchase-based retail data segments on our platform, you can reach more relevant customers at scale across premium inventory. 

3. Expand reach 

  • You can use retail data to reach a broader audience based on lifestyle, such as eco-friendly shoppers, frequent travelers, and busy parents. 

  • You can also target audiences based on shopping behaviors such as loyal, lapsed, or competitor customers. 

  • You can use retail data to target customers based on their life stages, such as recent graduates, first-time homebuyers, or new pet owners.

Your practical guide to leveraging retail data in all your marketing campaigns

Activate retail data in Kokai today 

Our AI-powered platform grants advertisers the ability to use valuable retail data in their campaigns. For more information about the ways retail data can help enhance your campaigns beyond audience building, check out our retail data playbook. 

Ready to activate retail data in your next campaign and unlock cutting-edge targeting, planning, and measurement capabilities? Contact your Trade Desk representative to learn how to get started. 

This information is provided solely for background and is not a representation or guarantee of any future performance.