Resources Connected TV
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Connected TV
Perlana cleans up with a data-driven CTV campaign
Resources Identity
The new identity era is here
Case Studies Connected TV
McDonald’s Germany saver menu sales soar with Connected TV
Case Studies Retail Media
Beyond media silos: PepsiCo full-funnel retail activation with Dollar General boosts conversion rates
Case Studies Identity
LVM Versicherung finds assurance in a cookie-free customer acquisition strategy
Insights Our platform
Decisioned Media Report: India
Resources Our platform
Introducing the Programmatic Table
Resources Our platform
The Trade Desk Edge Academy: What seeds are and how to use them
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: Nearly 50% of podcast listeners never miss an episode
New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.
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