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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

From seasonal sell-through algorithms to a strategic investment framework, Vice President of Consumer Connections Vinny Rinaldi explains how The Hershey Company is moving beyond ROI goals to building solutions that truly drive the business forward.

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CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Instant Intelligence March Madness Womens Sports - Data vis

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