The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Connected TV

Go for gold: Your checklist for optimizing campaigns for the 2026 winter games in Milan

This winter, all eyes are on the winter games in Milan, Italy. Audiences who aren’t cheering from the Alps will be tuning in on NBCUniversal and Peacock, the most comprehensive destination for all the action. For advertisers, it’s not too late to reach these highly engaged live sports audiences through The Trade Desk.

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The latest

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Resources Our platform

Streamline your deal and Sellers and Publishers 500+ targeting

Insights Data and measurement

Behind the research: The premium payoff

Group of people watching gymnastics at the Winter Games on their television, with a blue overlay and "Best Western" and "PMG" logos over top

Case Studies Connected TV

Best Western Hotels & Resorts drives 89% incremental reach with live sports

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Resources Connected TV

The 2026 winter games in Milan: Your golden opportunity

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Case Studies Our platform

Audi achieves 34x growth in first-party data, powering a major EV launch

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Resources Our platform

Save time with instant third-party creative uploads

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Case Studies Omnichannel

Coca-Cola lifts sales by 6% with personalised, omnichannel campaign

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Resources Our platform

How to own your programmatic strategy in 2026

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Get more control over campaign outcomes with Decision Power Score

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OMNICHANNEL

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.

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