Featured Connected TV
Pause ads are here, signaling the next evolution of CTV
Explore how pause ads create a new advertising moment on CTV, offered by publishers such as SevenOneMedia and HBO Max and discovery+.
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Connected TV
Bolton boosts featured product sales by 11.6% with retail data and CTV
Resources Our platform
Webinar: Is your audio strategy missing a beat?
Resources Our platform
3 underutilized features platform users recommend exploring
Insights Data and measurement
How retail data is helping to deliver outsized returns across markets
Insights Omnichannel
2 in 5 holiday shoppers start searching before Black Friday
Insights Omnichannel
How to win connections in the always-on era of sports fandom
Resources Data and measurement
The audio opportunity hiding in plain sight
Resources Connected TV
What 300 pharma campaigns reveal about omnichannel performance
Insights Artificial Intelligence
Behind the Research: Brand Building in the AI Age
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Hear from ad pros on how to level up your marketing tactics
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Behind the Research: Brand Building in the AI Age
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Retail Media
Instant Intelligence: Nearly half of Halloween shoppers start planning before October
Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.
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