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The Bid Factor Awards 2024

The Bid Factor Awards (BFAs) celebrate Europe’s best digital advertising campaigns – and this year’s winners have set a new standard in programmatic excellence across CTV, identity, data, innovation, and more.

BFAs '24 - The Trade Desk - Bid Factor Awards

The future of media buying is here with Kokai

Get more out of programmatic with our most transformative platform update yet. Kokai gives marketers audience-based buying solutions, more premium inventory access, new measurement tools, and enhanced AI.

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Our platform

Smart and simplified media planning and buying relies on powerful technology and the right set of tools. Dive in to discover how the power of The Trade Desk’s demand-side platform can help you stay ahead.

The Trade Desk Olympics graphic of a gold medal with a checkmark over a computer screen

Go for gold: your checklist for optimizing campaigns this Olympics season

Connected TV

With the ongoing consumer shift to streaming, we’re constantly innovating to help marketers stay ahead of the CTV advertising curve. Discover CTV tips to better reach your increasingly digital audiences, wherever they’re watching.

Yellow graphic of two hands with a deck of cards with four aces and one for "CTV"

Is CTV part of your TV strategy? It should be.


The identity landscape is quickly evolving with the deprecation of cookies. Discover more about what these changes mean and ways you can evolve your identity strategy.

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5 steps to future-proofing your identity strategy in Europe


Retail media and retail data are helping to close the loop between digital advertising and actual sales. Discover how to harness the power of retailer first-party data to reach audiences across the entire customer journey.

Graphic show a laptop adorned with Christmas lights. Browser on laptop reads: What data would you like to use to build your lookalike model?

It’s time to start planning your holiday advertising strategy

Data and measurement

Successful omnichannel programmatic buying and holistic programmatic measurement relies on quality data. Browse our collection of resources to keep your campaigns performing strong.

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3 ways to harness behavioral data

Case studies

Explore programmatic case studies from brands across verticals like CPG (FMCG), travel, retail, auto, fashion, and more. Be inspired by the success stories of these innovative brands working with us.

UScellular + Harmelin Media Case Study

UScellular evolves Connected TV strategy with a precise omnichannel approach