The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client deploy its media budgets more efficiently on connected TV (CTV).

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The latest

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Resources Our platform

Streamline your cross-channel marketing with omnichannel optimization

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Insights Retail

Instant Intelligence: How consumers in 4 global markets are feeling the pinch of tariffs

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Simplify media budgeting with channel forecasting

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Case Studies Identity

Samsung scales first-party data activation to reach 43% more customers

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Improve pacing and Decision Power from the Programmatic Table

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Resources Our platform

Get to know Kokai’s new search capabilities

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Resources Our platform

Work more efficiently in Kokai’s portfolio view

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Insights Retail

Webinar: Understanding the Cost-Conscious Consumer: Strategies for Brand Growth

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Resources Our platform

Deal Desk: Designed to bring more visibility and insight to private marketplace buying

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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