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Improve pacing and Decision Power from the Programmatic Table
Our platform
Simplify media budgeting with channel forecasting
Kokai platform experience update
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What it is
Forecasting provides the insights to set more informed media budgets from the start. Estimating potential reach and spend across strategies helps you deliver maximum performance. For example, a meal kit company might forecast reach on podcasts to target busy professionals. A luxury travel company might see how many high-income households browse travel content in key departure cities.
What’s new
Our latest forecasting enhancements help you go even further with channel recommendations. This update makes it easy to understand which channels can help improve omnichannel performance based on your current forecast’s targeting. For example, if you have a video placement with a cost-per-acquisition (CPA) goal, omnichannel performance might suggest adding a native display to achieve that goal. You can then generate a new forecast for any recommended channel with a single click.
FYI
The forecast also highlights your Decision Power Score — so you know whether to expand your targeting if your score drops below the recommended threshold of 80. To learn more about Decision Power, read the full article on unlocking campaign performance.
How to get access
This upgrade is now the default for Kokai users. No action is needed to access it.
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