The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

OpenAds: Enabling the most trusted, efficient ad auction

Advertisers and publishers agree: A fair, high-integrity, and transparent marketplace benefits everyone in the digital advertising supply chain. When both sides align on trust and efficiency, it opens the door to better outcomes, smarter decisions, and stronger partnerships across the ecosystem.

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The latest

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Resources Data and measurement

How to improve your MMMs with better inputs

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Resources Our platform

The trader’s guide to supply path optimization (SPO)

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Resources Omnichannel

Moderna seizes the omnichannel opportunity

Case Studies Omnichannel

Specsavers boosts bookings with AI-powered, full-funnel omnichannel strategy

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Case Studies Omnichannel

Bayer adds millions of listeners to its omnichannel audience with Spotify audio

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Resources Our platform

Deal Desk is now in Open Beta

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Resources Omnichannel

Work toward unlocking higher-performing omnichannel campaigns with Spotify

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Insights Omnichannel

Where fast-food decisions happen — and how to influence them

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Resources Our platform

Let AI help you do the heavy lifting with Koa Optimizations

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

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Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.