The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Data and measurement

Turning AI insights into media activation through open data partnerships

AI becomes more valuable when advertisers can connect the right data to the right media decisions. Open data partnerships between platforms like Snowflake and The Trade Desk help marketers bring together paid media signals, first-party data, CRM data, identity, and outcomes. Composable data can help advertisers turn AI-driven insights into audiences, optimization, measurement, and activation.

Laptops, media formats, AI sparkles, and data form the shape of a snowflake.

The latest

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Insights Our platform

6 insights on becoming the brand auto buyers remember

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Insights Our platform

The Moment That Matters: How Insurance Brands Win the Consideration Battle

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Resources Data and measurement

How McDonald’s served up a 2.5x higher conversion rate, turned flight arrivals into visits

An illustration of three TTD platform screens with "measurement", "AI" and "premium" iconography within each screen.

Resources Our platform

How to own your future on the premium open internet

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Resources Our platform

Why transparency, AI, and supply quality are converging for buyers and sellers

Case Studies Omnichannel

Jack Daniel’s boosts “ready-to-drink” sales by 84% using retail data

Insights Artificial Intelligence

Brand Building in the AI Age Report

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Resources Data and measurement

Audience Unlimited: Expanding access to high-relevance third-party data

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Resources Connected TV

How to activate live sports in your media plan

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Hear from ad pros on how to level up your marketing tactics

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

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