The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Your end-of-year media-planning checklist

Q4 is one of the busiest periods in advertising, but it’s also when teams may wind down for the holiday season. The Trade Desk’s AI features and Kokai tools can help make it easier for traders to maintain momentum, troubleshoot issues, and protect performance automatically through the end of the year.

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The latest

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Insights Omnichannel

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

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Case Studies Retail Media

CHEERIOS® sees “O‑so-delicious” campaign success with retail data

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Resources Our platform

Modernize your PMP buying with Deal Desk

Insights Publishers

The publisher’s guide to premium

Logos of Hitachi, D.A. Consortium Taiwan, and The Trade Desk displayed over a background image of a person loading laundry into a washing machine.

Case Studies Connected TV

Hitachi achieves 30% sales lift with data-driven omnichannel strategy

IKEA, CARAT, and The Trade Desk logos over a background image of people assembling furniture together

Case Studies Our platform

IKEA Canada reduces CPA by 17% with omnichannel optimization

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Resources Our platform

Strengthen brand performance with premium media

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to turn on troubleshooting insights to identify campaign blockers.

Resources Our platform

Identify campaign blockers from the Programmatic Table

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Resources Our platform

Power better workflows with Kokai’s latest features

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Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.