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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Omnichannel

What the data — and Danone’s success — tell us about driving omnichannel results

Discover how one food and beverage company created an omnichannel strategy that outperformed a multichannel approach and learn the steps you can take to help unlock similar outcomes.

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Case Studies Data and measurement

Purina drives nearly 30,000 store visits with the help of advanced data solutions in Switzerland

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Case Studies Connected TV

American home and auto accessory brand refuels its channel mix with CTV, reduces costs by 32% over the quarter

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Case Studies Our platform

Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai

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Insights Omnichannel

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

Woman sitting down and eating a bowl of Cheerios with a purple wash over and Nestle and Openmind logos in the center

Case Studies Retail Media

CHEERIOS® sees “O‑so-delicious” campaign success with retail data

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Resources Our platform

Your end-of-year media-planning checklist

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Resources Our platform

Modernize your PMP buying with Deal Desk

Insights Publishers

The publisher’s guide to premium

Logos of Hitachi, D.A. Consortium Taiwan, and The Trade Desk displayed over a background image of a person loading laundry into a washing machine.

Case Studies Connected TV

Hitachi achieves 30% sales lift with data-driven omnichannel strategy

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OMNICHANNEL

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.

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Get to know the Kokai platform update

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