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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Connected TV

The 2026 winter games in Milan: Your golden opportunity

With the 2026 winter games streaming on Peacock, it’s not too late to reach one of the widest, most engaged audiences in live sports through programmatic access to this premium inventory.

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The latest

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Resources Connected TV

Go for gold: Your checklist for optimizing campaigns for the 2026 winter games in Milan

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Case Studies Our platform

Audi achieves 34x growth in first-party data, powering a major EV launch

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Resources Our platform

Save time with instant third-party creative uploads

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Case Studies Omnichannel

Coca-Cola lifts sales by 6% with personalised, omnichannel campaign

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Resources Our platform

How to own your programmatic strategy in 2026

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Resources Our platform

Get more control over campaign outcomes with Decision Power Score

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Resources Our platform

Rethink the art of the deal with Deal Desk

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Resources Our platform

Manage campaigns more easily with in-line edits

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Resources Our platform

OpenAds: Enabling the most trusted, efficient ad auction

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Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.

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Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.