The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

How to own your programmatic strategy in 2026

The new tools and partnerships developed in 2025 can lay the foundation for a more strategic, measurable approach in the year ahead.

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The latest

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Resources Our platform

Save time with instant third-party creative uploads

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Resources Our platform

Get more control over campaign outcomes with Decision Power Score

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Resources Our platform

Rethink the art of the deal with Deal Desk

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Resources Our platform

Manage campaigns more easily with in-line edits

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Resources Our platform

OpenAds: Enabling the most trusted, efficient ad auction

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Insights Connected TV

What new data reveals about how people will watch the 2026 Winter Olympics

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Case Studies Data and measurement

Purina drives nearly 30,000 store visits with the help of advanced data solutions in Switzerland

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Case Studies Connected TV

How a trusted auto accessory brand drove 32% savings with CTV

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Case Studies Our platform

Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai

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Hear from ad pros on how to level up your marketing tactics

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Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.

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Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.