Case Studies Data and measurement
Best practices, how-to guides, insights, and inspiration for ad pros
Showing 334-342 of 367 Results
Resources Identity
Video: 4 identity strategies to prepare for a cookie-less tomorrow
Case Studies Connected TV
McDonald’s Germany extends their linear TV activity with Connected TV
Case Studies Omnichannel
Renault’s multichannel campaign drives higher brand awareness
Case Studies Connected TV
Is Connected TV the key to innovating your marketing strategy?
Case Studies Omnichannel
Clarins puts on the new face of advertising
Resources Identity
Video: 3 reasons the demise of third-party cookies is a good thing for marketers
Case Studies Identity
The Trade Desk sees sharp increase in engagement with Unified ID 2.0
Resources Connected TV
Video: Measure your incremental reach on Connected TV
A problem occurred, please try again later.
Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
-
How to maximize the value of first-party data with Galileo
-
Your 3‑step guide to implementing impactful omnichannel campaigns
-
How to optimize your AI marketing
-
Research finds omnichannel campaigns outperform multichannel on every metric measured
-
EUID: Enabling personalization and relevance in advertising
-
Unlock better campaign performance with the Decision Power and Relevance metrics
-
Pepsi rebrand drives 4.6M incremental reach among Gen Z
OMNICHANNEL
Instant Intelligence: Why gaming is India’s next big ad play
New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.
Get to know the Kokai platform update
Get certified in programmatic with our online education platform.
Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.