The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Data and measurement

The Premium Payoff Report

Our latest report investigates what makes media“premium,” its advantages over cheap reach, and why it matters for global brands and audiences.

Read more

Blue graphic for the Value of Premium Report by The Trade Desk Intelligence

The latest

Graphic of a blue holiday present with a laptop, headphone and phone coming out of it

Insights Retail

How to win electronics shoppers this holiday season

Purple graphic of a blue street sign to represent how to improve your MMM's

Resources Data and measurement

How to improve your MMMs with better inputs

Resources Our platform

A guide to upfront planning in 5 essential steps

Green graphic of maps on a phone with sparkles coming off the screen

Resources Our platform

The trader’s guide to supply path optimization (SPO)

Illustration showing three bidding paddles. The paddle in the center has an illustration of a marble rolling down a straight, open path.

Resources Our platform

OpenAds: Enabling the most trusted, efficient ad auction

Illustration of a tablet with a stethoscope attached, displaying a medicine vial filled with blue liquid.

Resources Omnichannel

Moderna seizes the omnichannel opportunity

Case Studies Omnichannel

Specsavers boosts bookings with AI-powered, full-funnel omnichannel strategy

Group of people making purchases in a pharmacy with a green shade over and Bayer and Spotify logos in the center

Case Studies Omnichannel

Bayer adds millions of listeners to its omnichannel audience with Spotify audio

Illustration of a magnifying glass analyzing digital content and data visualizations like charts, graphs, and media icons.

Resources Our platform

Deal Desk is now in Open Beta

A problem occurred, please try again later.

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

Learn more

Blue graphic of gaming devices

Get to know the Kokai platform update

VIEW MORE

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.