Case Studies Identity
Schwarzkopf Taft reaches 15% more households with CTV and Identity Alliance
Recruiting fraud is a growing issue for many companies.
The Trade Desk takes this issue seriously and is taking steps to address it.
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Tools that help you better control audience, inventory, measurement, and more let you make the critical decisions that elevate performance. But control alone isn’t enough. You may need to be able to quickly and easily access insights when launching campaigns or making in-flight adjustments.
As we continue to add new functionality to Kokai, we’re also making it easier for you to locate key features. Here’s what makes using the Programmatic Table faster and more intuitive than ever before:
Improved feature discoverability: Navigate the Programmatic Table’s features more efficiently
Expanded search functionality: Search by advertiser, campaign, or ad group in addition to searching by partner
Faster workflows: Find key actions and reach the relevant tile or location directly with search results to save time and simplify onboarding
To navigate to certain features, you may need to select a campaign or ad group first.
This upgrade is now the default for Kokai users. No action is needed to access it.
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