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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

In today’s thriving programmatic landscape, SPO empowers advertisers to make every media dollar count. By streamlining the journey from bid to impression, SPO can help unlock cleaner data, greater transparency, and smarter performance — all with less waste and more impact. This guide shows how The Trade Desk platform can help you harness SPO with the assistance of AI.

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INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.