The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Meet the Kokai tools designed to save you time

Tools that increase control and visibility of ads across channels are essential for media buyers. And when you’re managing complex, omnichannel campaigns, it’s critical those tools are fast and accessible.

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The latest

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Insights Retail

What CPG marketers need to know about today’s cost-conscious shoppers

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Insights Retail

Instant Intelligence: The back-to-school shopping rush is already underway

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Resources Our platform

Streamline your cross-channel marketing with omnichannel optimization

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Insights Retail

Instant Intelligence: How consumers in 4 global markets are feeling the pinch of tariffs

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Resources Our platform

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

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Resources Our platform

Simplify media budgeting with channel forecasting

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Case Studies Identity

Samsung scales first-party data activation to reach 43% more customers

Graphic of the Programmatic Table on The Trade Desk - Kokai Update

Resources Our platform

Improve pacing and Decision Power from the Programmatic Table

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Resources Our platform

Get to know Kokai’s new search capabilities

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.