The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

AI makes the Kokai platform experience more powerful for advertisers

AI works best when human input guides it. Kokai’s AI capabilities are unique in prioritizing the “human touch,” unlike the AI solutions from many other media buying platforms. By keeping control in advertisers’ hands, our AI solutions work for you, not in place of you.

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The latest

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Case Studies Connected TV

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

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Resources Retail

Growing your audience with retail data

Logos of OpenMind (a division of Path GmbH) and Nestle Purina sit against a red tinted background image of a woman kissing her cat

Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

Red graphic with "Creative Library (CL)" tile from The Trade Desk platform.

Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Case Studies Our platform

The Arena Group boosts revenue by 79% with OpenPath

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Resources Connected TV

A guide to reaching sports fans with decisioned media

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Resources Our platform

Drive better outcomes with the latest platform innovations

Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

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INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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