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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Data and measurement

McDonald’s serves up 56x ROAS with first-party data

First-party data used to live in silos — a CRM tool here, an email list there. Today, marketers are treating it more like a connective layer that supports personalization and performance across every channel.

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The latest

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Resources Our platform

Supercharge your creative strategy with generative AI solutions

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Insights Retail

People shopping for credit cards move fast. Are your campaigns keeping pace?

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Resources Omnichannel

Your guide to reaching patients where it matters most

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Resources Retail

Beyond ROAS: Unlocking the full power of retail data

India Omnichannel Report Cover - The Trade Desk Intelligence

Insights Omnichannel

The Omnichannel Report: India

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Insights Omnichannel

Digital divides: How to map your marketing strategy to generational media habits

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Resources Our platform

Use the forecast snapshot to help you set bid ranges

Candid image of a trader smiling at the camera while sitting at her desk with her laptop open. A banner on screen reads “Trader Tips."

Resources Our platform

Use bulk editing when scaling campaigns across geographies

The Trade Desk Intelligence - SEA Omnichannel Report cover

Insights Omnichannel

The Omnichannel Report: Southeast Asia

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INSTANT INTELLIGENCE

The back-to-school shopping rush is already underway

New consumer research shows that the majority of parents and college students begin shopping well before the traditional end-of-summer rush.

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The Trade Desk Intelligence - Back to school - Data vis

The Trade Desk Intelligence - Back to school - Data vis

Get to know the Kokai platform update

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