The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Deal Desk: Designed to bring more visibility and insight to private marketplace buying

PMP deals are a critical component of the majority of media strategies, but these deals don’t always deliver their intended business impact. With Deal Desk, The Trade Desk platform aims to modernize how private deals are built, measured, and optimized.

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The latest

Resources Our platform

The next level of inventory consideration: Sellers and Publishers 500+

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Resources Our platform

OpenSincera: Optimize your ad strategies with transparent supply chain-level data

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Resources Our platform

Better optimize campaigns with geographic insights

Case Studies Our platform

Hearst Newspapers drives 4x higher fill-rate with OpenPath

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Insights Omnichannel

Listen up: Why audio cuts through the noise and captures attention

Case Studies Connected TV

Bayer Rx activates live sports on CTV to reach a niche audience

Resources Our platform

A guide to upfront planning in 4 essential steps

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Resources Connected TV

A step-by-step guide to utilizing the Quality Reach Index

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Resources Our platform

Upgrade your inventory strategy with Blue Lists

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.