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Three-quarters of all ad
spend on our platform flows through deals.

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But most of them just aren't spending.

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managing deals can mean allocating
a lot of time to troubleshooting.

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And yet they still commonly underperform.

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Until now.

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Today, on the Resource Desk, we're
introducing Deal Desk, a platform solution

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that can make you rethink
the Art of the deal.

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In a perfect world, all advertising would
be more efficient and more relevant.

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And as more premium content

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is becoming available programmatically,
ad buyers need better tools to help them

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manage their biggest
and most important investments.

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But just because you have preferred
strategic media partners doesn't mean

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you should have to give up
all the best parts of programmatic

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That's why we built Deal Desk.

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It transforms
how all deals work on our platform

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by putting transparency, efficiency
and performance at the center.

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How you ask?

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Great question.

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For starters, there's Deal Quality Score.

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It helps you better understand
the deals you're making.

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Here's how it works.

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Your Deal Quality Score factors
and things like address, ability,

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price, competitiveness,
and inventory exclusivity.

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But it boils down to this

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if your Deal Quality Score is 50,
the deal is roughly equivalent

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to the value you'd get buying the same
inventory on the open marketplace.

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If it's above 50, the deal will create
more value compared to the marketplace,

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and if it's lower than 50,

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you'd be better off buying the inventory
on the open marketplace.

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Next, Deal Desk makes setting up and
activating deals seamless.

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Seller's propose deals
directly in platform with shared deal

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records, prioritization tools and features
that helps simplify activation.

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For example, you can allow some deals

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to be automatically targeted
by new campaigns by default, or put extra

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emphasis on important deals
by assigning them a spend goal.

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It's all up to you.

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As for your most strategic
deals, your commitments,

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you can use Deal Desk
to help ensure they get top priority.

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And it even lets you decide in advance
how to expand or cancel the deal

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if there isn't enough scale.

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That way you can seamlessly adjust
to supply fluctuations

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and keep your campaign
driving impact for your brand.

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And finally ,we're introducing
a new type of deal: Decisioned Commitments.

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These go way beyond PG and even PMP deals

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to give you the data,
AI and the strategic optimizations

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you need to drive campaign
performance and business impact.

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With Deal Desk,
you can bring data, transparency

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and AI driven decisioning
to your most valuable media relationships

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so you can spend less time troubleshooting
and more time strategizing.

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And the best part?

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It's available right now in the platform.

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So if you want to learn more about
how Deal Desk can transform your deal

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strategy, reach out to your representative
at the Trade Desk today.

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See you next time on the resource desk.