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4 benefits of an omnichannel campaign strategy
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The true power of buying programmatic
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One-upping the competition with live sports on Connected TV
Case Studies Connected TV
Tombras triples conversion lift with HBO Max and TV Quality Index
Resources Connected TV
Forward ’23: Always On — 7 key takeaways advertisers should know
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3 ways to harness the power of data-driven advertising in an uncertain economy
Case Studies Omnichannel
Sinyi Realty brings multichannel data-driven strategy to life using one-stop programmatic shop
Resources Connected TV
Connecting the dots on your Connected TV advertising with content signals
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How to maximize the value of first-party data with Galileo
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: Americans tighten budgets, but fast food stays on the menu
Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.
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