The Resource Desk

Home

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

Careers
Investors

Careers
Investors

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Artificial Intelligence
- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and healthcare
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 280-288 of 480 Results

Case Studies Retail Media

Zespri sees 5% sales lift for kiwifruit with unique retail data solution

HP x The Trade Desk - Case Study, green cover image

Case Studies Identity

HP unlocks new Connected TV targeting capabilities with Unified ID 2.0

Graphic shows a box with the letters "Se" and "Seeds" below it against a green background with flowers

Resources Our platform

3 tips to maximize the value of campaign seeds

Resources Retail Media

How to activate retail data at all stages of the sales funnel

A bald man with a beard, wearing a navy blue t-shirt, is using a power drill on a wooden plank while focusing intently in a workshop setting with Bosch and Dentsu logos placed over

Case Studies Identity

Bosch builds robust Connected TV campaign using first-party data

Introducing retail media and how it helps brands grow through data‑driven digital advertising

Resources Retail Media

Learn how retail data can help you grow your brand

Case Studies Identity

UMI delivers more reach and conversions using Unified ID 2.0

Case Studies Omnichannel

Audiences go wild for Disney’s National Geographic channel

Mondelez x Spark x The Trade Desk - Case Study

Case Studies Connected TV

Mikado grips Connected TV audiences with daring escape plot

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more