Resources Connected TV
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Connected TV
Old Navy drives incremental reach by 20% with live sports testing
Case Studies Data and measurement
Mercedes pays 71% less to drive dealership visits
Resources Our platform
The rise of in-game advertising
Resources Connected TV
Finally, precision and scale is possible on Connected TV. Here’s how to do it.
Case Studies Data and measurement
WhatsApp sees 87% uplift in reach through audience-focused digital out-of-home targeting
Resources Connected TV
How to harness the new TV Quality Index
Resources Connected TV
A step-by-step guide to utilizing the Quality Reach Index
Resources Connected TV
A clearer view of marketing’s impact with Retail Sales Index
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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