Case Studies Retail Media
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Identity
5 steps to future-proofing your identity strategy in Europe
Case Studies Connected TV
Non-endemic advertiser’s holiday sales double with CTV and Walmart Connect retail data
Case Studies Omnichannel
Blue Insurance increases conversions by 146% with omnichannel strategy
Insights Connected TV
The Connected TV Report: U.S.
Insights Connected TV
The Open Internet Report: U.S.
Resources Our platform
The next level of inventory consideration: Sellers and Publishers 500+
Case Studies Retail Media
Boiron boosts return on ad spend by 2.67x with Kroger retail data
Case Studies Retail Media
Samsung dials up its smartphone sales with custom targeting and closed-loop measurement
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
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