The Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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A woman stands next to a car looking at her phone in a showroom, overlaid with the Mercedes-Benz and Team X logos on a grayscale background.

Case Studies Connected TV

Mercedes-Benz raises brand lift with Connected TV

A smiling woman walks with a suitcase and handbag while looking at her phone, overlaid with the Marriott International and Digitas logos on a warm-toned background.

Case Studies Data and measurement

How Marriott rewrote the rules of retargeting with The Trade Desk

Resources Identity

Video: 4 identity strategies to prepare for a cookie-less tomorrow

Image shows a person eating McDonald's fries with a yellow overlay and OMD + Mcdonalds logos over top

Case Studies Connected TV

McDonald’s Germany extends their linear TV activity with Connected TV

A woman smiles while looking at her phone, with the OMD and Renault logos prominently displayed on either side of her.

Case Studies Omnichannel

Renault’s multichannel campaign drives higher brand awareness

A smiling woman and child sit on a couch with snacks, overlaid with a blue tint and the logos of Lidl and OMG.

Case Studies Connected TV

Is Connected TV the key to innovating your marketing strategy?

Woman looking in the mirror and smiling, while doing her skincare, with a blue overlay over and Spark + Clarins logos over the top.

Case Studies Omnichannel

Clarins puts on the new face of advertising

"The Future Of Addressability" on a board

Resources Identity

Video: 3 reasons the demise of third-party cookies is a good thing for marketers

Resources Retail

Takeaways from Ad Age’s panel on digital commerce media

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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