Case Studies Retail Media
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Our platform
Smarter ad buys start with decisioned media
Case Studies Data and measurement
Virtual Gaming Worlds hits the jackpot for Chumba Casino by optimising online video ads inventory with TV Quality Index
Case Studies Data and measurement
Unilever enjoys a taste of success with its outdoor ice cream campaigns in Singapore
Resources Connected TV
Everything you should know about Forward ’24
Resources Identity
A marketer’s guide to testing Unified ID 2.0
Case Studies Identity
Success in Short: Unified ID 2.0 helps Target Australia grow its business
Resources Data and measurement
3 ways to harness behavioral data
Case Studies Data and measurement
Samsung New Zealand upgrades its brand perception while driving consideration and conversions
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EUID: Enabling personalization and relevance in advertising
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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