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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 262-270 of 487 Results

Kraft Heinz + Carat logos over an image of a Heinz ketchup bottle

Case Studies Omnichannel

Kraft Heinz reduces cost per reach by 4.7x with programmatic omnichannel strategy

Case Studies Connected TV

Leading restaurant chain delivers 366% ROAS during football season with CTV live sports streaming

Kleinanzeigen x Essence Media x The Trade Desk

Case Studies Omnichannel

Kleinanzeigen uses seeds to expand audience reach by 95% on Connected TV

Rimowa x i Prospect x The Trade Desk case study

Case Studies Omnichannel

RIMOWA increases unique reach by 25% with a cost-efficient omnichannel strategy

The Identity Innovators Report - The Trade Desk Intelligence

Insights Identity

The Identity Innovators Report: Global

Welcome to the Future of Trading - The Trade Desk - Guide

Resources Our platform

The future of media buying is here with Kokai

Resources Connected TV

In an upended U.S. political season, CTV is positioned to win the popular vote

Case Study | Germany -United Kingdom, Marriott International Digitas - BFA '24 Nominated

Case Studies Omnichannel

Marriott boosts conversion rate by 45% with omnichannel marketing

Resources Omnichannel

Go audience-first in your digital out-of-home campaigns

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more