Case Studies Data and measurement
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Connected TV
Everything you should know about Forward ’24
Resources Identity
A marketer’s guide to testing Unified ID 2.0
Case Studies Identity
Success in Short: Unified ID 2.0 helps Target Australia grow its business
Resources Data and measurement
3 ways to harness behavioral data
Case Studies Data and measurement
Samsung New Zealand upgrades its brand perception while driving consideration and conversions
Resources Identity
How identity graphs are built — the present and the future
Case Studies Data and measurement
The Trade Desk sees increased value in data-driven media buying over IOs
Case Studies Omnichannel
The Trade Desk demonstrates the power of the open internet with Australian omnichannel campaign
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Your 3‑step guide to implementing impactful omnichannel campaigns
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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