The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Resources Identity

Giving a cookie-free future some context

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Resources Data and measurement

3 ways you can use APIs to level up your brand

Resources Our platform

Finding the right frequency, part 3: a step-by-step guide to optimization

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Case Studies Data and measurement

Edifier turns up the volume on sales and success with programmatic advertising

The Power of Retail Data Report: U.K. - The Trade Desk Intelligence

Insights Retail

The Power of Retail Data Report: U.K.

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Resources Our platform

Finding the right frequency, part 1: myth busting

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Case Studies Our platform

Wyeth nurtures healthy brand growth for Illuma across Taiwan with data-driven, cost-effective campaign

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Resources Connected TV

5 insights from The Trade Desk on multichannel marketing with Connected TV

Resources Omnichannel

The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023

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OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

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