Resources Connected TV
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Retail Media
Brands around the world find value in retail data (infographic)
Case Studies Omnichannel
Far EasTone Telecommunications dials up brand awareness with data-driven omnichannel campaign
Resources Data and measurement
3 ways pharma and health care brands can maintain inventory quality
Case Studies Omnichannel
Kraft Heinz reduces cost per reach by 4.7x with programmatic omnichannel strategy
Case Studies Connected TV
Leading restaurant chain delivers 366% ROAS during football season with CTV live sports streaming
Case Studies Omnichannel
Kleinanzeigen uses seeds to expand audience reach by 95% on Connected TV
Case Studies Omnichannel
RIMOWA increases unique reach by 25% with a cost-efficient omnichannel strategy
Insights Identity
The Identity Innovators Report: Global
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Retail Media
Instant Intelligence: Nearly half of Halloween shoppers start planning before October
Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.
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