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Resources Connected TV
Video: Measure your incremental reach on Connected TV
Resources Data and measurement
3 tips for getting more out of your brand lift studies
Resources Connected TV
How The Trade Desk gained greater insight into the power of Connected TV
Resources Retail
Christmas in July — preparing for holiday activations with our new suite of e‑commerce products
Resources Data and measurement
In case you missed it: Takeaways from IAB’s State of Data Town Hall
Case Studies Identity
Samsung grows TV sales with a cross-device strategy
Case Studies Connected TV
ViewSonic successfully reaches gamers globally with holistic Connected TV and over-the-top campaigns
Resources Our platform
Three tips to help you get the most operational efficiency from the Solimar platform
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Samsung closes the loop on attribution for online and offline sales
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3 tips to maximize the value of campaign seeds
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