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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Showing 262-270 of 293 Results

Resources Identity

Video: 4 identity strategies to prepare for a cookie-less tomorrow

Image shows a person eating McDonald's fries with a yellow overlay and OMD + Mcdonalds logos over top

Case Studies Connected TV

McDonald’s Germany extends their linear TV activity with Connected TV

A woman smiles while looking at her phone, with the OMD and Renault logos prominently displayed on either side of her.

Case Studies Omnichannel

Renault’s multichannel campaign drives higher brand awareness

A smiling woman and child sit on a couch with snacks, overlaid with a blue tint and the logos of Lidl and OMG.

Case Studies Connected TV

Is Connected TV the key to innovating your marketing strategy?

Woman looking in the mirror and smiling, while doing her skincare, with a blue overlay over and Spark + Clarins logos over the top.

Case Studies Omnichannel

Clarins puts on the new face of advertising

"The Future Of Addressability" on a board

Resources Identity

Video: 3 reasons the demise of third-party cookies is a good thing for marketers

Resources Retail

Takeaways from Ad Age’s panel on digital commerce media

Case Studies Identity

The Trade Desk sees sharp increase in engagement with Unified ID 2.0

Resources Connected TV

Video: Measure your incremental reach on Connected TV

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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