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The rise of in-game advertising
Resources Connected TV
Finally, precision and scale is possible on Connected TV. Here’s how to do it.
Case Studies Data and measurement
WhatsApp sees 87% uplift in reach through audience-focused digital out-of-home targeting
Resources Connected TV
How to harness the new TV Quality Index
Resources Connected TV
A step-by-step guide to utilizing the Quality Reach Index
Resources Connected TV
A clearer view of marketing’s impact with Retail Sales Index
Resources Connected TV
Connect better with Connected TV
Case Studies Data and measurement
Govee harnesses DOOH to shine a light on its smart home products
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How to maximize the value of first-party data with Galileo
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: Why gaming is India’s next big ad play
New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.
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