The Resource Desk

Link to The Trade Desk Home Page

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

Careers
Investors

Careers
Investors

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and health care
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 244-252 of 450 Results

Green cover image of a man exiting a car with Stellantis and Starcom logos placed over top and a video "play" button in the bottom right corner

Case Studies Omnichannel

Stellantis accelerates performance for Alfa Romeo with a full-funnel omnichannel campaign

A man eating an ice cream cone while looking at his phone with Unilever and Mindshare logos over and a blue wash

Case Studies Data and measurement

Cornetto scoops up notable brand lift with weather and location data

Image of two friends hugging with an orange cover over and Reckitt and Publicis Groupe logos over top

Case Studies Omnichannel

Reckitt boosts fan base and sales with omnichannel campaign

Case Studies Data and measurement

Rossmann uses seeds and relevance to grow sales through Connected TV

Image of three friends outside, looking at a phone and smiling with a green wash over and Zenith and Eurowings logos over top

Case Studies Data and measurement

Awareness of Eurowings Holidays takes off, thanks to ARP

Image of a woman smiling and looking at her computer with a purple wash over and Optic 2000 and Arena Media logos over the top

Case Studies Omnichannel

Optic 2000 sees clear benefits from omnichannel marketing

Case Studies Retail Media

Zespri sees 5% sales lift for kiwifruit with unique retail data solution

HP x The Trade Desk - Case Study, green cover image

Case Studies Identity

HP unlocks new Connected TV targeting capabilities with Unified ID 2.0

Graphic shows a box with the letters "Se" and "Seeds" below it against a green background with flowers

Resources Our platform

3 tips to maximize the value of campaign seeds

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more