The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Showing 244-252 of 343 Results

A woman smiles while holding a cloth next to a man cradling a baby, overlaid with the Wyeth and Zenith (The ROI agency) logos on a soft pink background.

Case Studies Our platform

Wyeth nurtures healthy brand growth for Illuma across Taiwan with data-driven, cost-effective campaign

Graphic shows funnel with a tablet, TV remote, and phone, floating over a hand.

Resources Connected TV

5 insights from The Trade Desk on multichannel marketing with Connected TV

Resources Omnichannel

The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023

Graphic shows a hand filling four already partially filled test tubes with a pink liquid.

Resources Data and measurement

Conversion Lift: What it is, how it works, and best practices

The Trade Desk Intelligence - Future of TV Report - Australia

Insights Connected TV

The Future of TV Report: Australia

A man looks at himself in the mirror while running his hand through his hair, overlaid with the Johnson & Johnson and UM logos on a monochrome background.

Case Studies Connected TV

Johnson & Johnson extends their care to the open internet — reaching audiences with CTV and OTT

A group of friends take a cheerful selfie while holding beer mugs, overlaid with the Tiger Beer and Red Star (Powered by Dentsu Aegis Network) logos.

Case Studies Retail

Tiger Beer brews up an outstanding, highly targeted, and cost-efficient campaign

Resources Our platform

3 ways to empower Koa, your AI copilot

Illustration of a spotlight casting a star on an internet tab

Resources Our platform

The 5 best ways to win a Bid Factor Award

A problem occurred, please try again later.

1
...
27
28
29
...
39

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

Learn more

Get to know the Kokai platform update

VIEW MORE

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.