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Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Connected TV
Connected TV: Unlock the potential of audience-centric measurement
Case Studies Retail
Coca-Cola serves up success with retail data solution
Case Studies Omnichannel
Hennessy changes the game with multichannel advertising
Resources Data and measurement
Maximise the impact of your first-party data
Case Studies Data and measurement
PepsiCo boosts brand lift with programmatic DOOH
Resources Retail
Ocado partners with The Trade Desk to give brands access to its retail data
Case Studies Data and measurement
How Orangetheory Fitness used podcasts to grow registration
Resources Connected TV
4 reasons why pharma’s shift to Connected TV is finally happening
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Pepsi drives 4.6M incremental reach among Gen Z
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Samsung closes the loop on attribution for online and offline sales
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How consumers are responding to tariff-fueled price hikes
Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.
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