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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Omnichannel advertising
Identity solutions
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Measurement & optimization
Artificial intelligence
Retail data
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Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 235-243 of 502 Results

Case Studies Identity

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

The Trade Desk - Find your right audience - Playbook

Resources Identity

A playbook to reaching the right audience, wherever they are.

FWD25: The Rise of the Premium Internet - The Trade Desk

Resources Our platform

How to make the most of programmatic buying on the open internet

The Trade Desk Intelligence - Blue graphics of symbols in a tv screen

Insights Connected TV

Instant Intelligence: CTV is where Gen Zers are most likely to see your ad

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Resources Our platform

Refine your audience strategy at the impression level with Prism

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Resources Our platform

OpenPath: Creating supply path efficiency for advertisers and publishers

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Resources Connected TV

How to approach CTV advertising in 2025 with The Trade Desk

The Trade Desk - Retail data playbook - A practical guide to leveraging off-site retail data in all your marketing campaigns

Resources Retail Media

Unlock full-funnel outcomes with retail data

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Resources Omnichannel

How different media channels contribute to an audience-first omnichannel strategy

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

Behind the Research: Brand Building in the AI Age
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more