Insights Connected TV
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Connected TV
3 ways to measure Connected TV more effectively
Resources Our platform
Finding the right frequency, part 2: evaluating effectiveness
Resources Identity
Giving a cookie-free future some context
Resources Data and measurement
3 ways you can use APIs to level up your brand
Resources Our platform
Finding the right frequency, part 3: a step-by-step guide to optimization
Case Studies Data and measurement
Edifier turns up the volume on sales and success with programmatic advertising
Insights Retail
The Power of Retail Data Report: U.K.
Resources Our platform
Finding the right frequency, part 1: myth busting
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Your 3‑step guide to implementing impactful omnichannel campaigns
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: Americans tighten budgets, but fast food stays on the menu
Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.
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