Insights Data and measurement
Best practices, how-to guides, insights, and inspiration for ad pros
Showing 1-9 of 32 Results
Insights Artificial Intelligence
Behind the Research: Brand Building in the AI Age
Insights Artificial Intelligence
How travelers move from AI prompts to purchase decisions
Insights Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
Case Studies Data and measurement
Tripadvisor boosts booking efficiency by 75% through AI-powered audience expansion
Insights Data and measurement
The Premium Payoff Report: Australia
Case Studies Data and measurement
Eurowings soars with connected omnichannel strategy, increases unique reach by 22%
Insights Connected TV
Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming
Insights Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
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Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
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Behind the Research: Brand Building in the AI Age
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Retail Media
Instant Intelligence: Nearly half of Halloween shoppers start planning before October
Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.
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