Better optimize campaigns with geographic insights

What it is

Media buyers use geographic optimizations to reallocate spend where it yields the best results, zeroing in on regions that drive top performance. With tools that make it easy to analyze and act on geographic insights, you can efficiently improve your campaigns’ key performance indicators (KPIs). 

What’s new

The improved Geography (G) tile within the Kokai platform experience shows campaign KPIs, win rates, and other key signals by country, region, state, city, and more. This added functionality within the UI helps surface critical information that previously lived within a report. 

In addition to these new insights, you can now make geography optimizations more efficiently. The improved experience includes the ability to make edits in bulk across multiple ad groups at the campaign level directly from the G tile. 

How to get access

Reach out to your account manager for access or more information about the upgraded Geography (G) tile experience.