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New suggested report templates help you optimize campaigns faster
What it is
Campaign reporting tools in The Trade Desk platform help traders turn data into decisions. Reports provide information about where ads were served and the impact those ads had relative to the campaign’s goals. Some marketers may want to look at their cost for unique reach on different streaming platforms, while others may want to understand how geo or time of day influences conversions.
An improved reporting experience in Kokai can make it easier for you to get the right report for your unique goals.
This starts with locating the best reporting templates quickly to optimize campaigns faster.
What’s new
The new Suggested Templates tab within the Reports (Rp) tile helps you get started faster and streamlines your workflow:
Guided template recommendations: New platform users are directed to the most commonly used templates.
Improved descriptions: An updated description column highlights the key questions each report is designed to answer, making choosing the right one for your needs easier.
Preview report details: View grains, metrics, and conversions included in a template before requesting or downloading it.
FYI
Use filters by channel, device, KPI, and more to find relevant reports. From there, the improved descriptions will help you understand what to expect from the report.
How to get access
This upgrade is now the default for Kokai users. No action is needed to access it.